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äåøåâàÿ íàðóæíàÿ ðåêëàìà</
url> ãîòîâû ïëàòèòü çà îäíîãî ïîñåòèòåëÿ â 2-2.5 ðàçà áîëüøå, ÷åì ðåãèîíàëüíûå. Ñðåäè ìîñêîâñêèõ ïîòðåáèòåëåé êîíòåêñòíàÿ ðåêëàìà ïîëüçóåòñÿ áîëüøèì ñïðîñîì, ÷åì ñðåäè ðåãèîíàëüíûõ: îíè ÷àùå îáðàùàþò íà íåå âíèìàíèå è ïåðåõîäÿò ïî îáúÿâëåíè- ÿì íà ñàéò ðåêëàìîäàòåëÿ.
Ïîèñêîâàÿ ðåêëàìà - ýòî ïðîäâèæåíèå ñàéòà â ñëóæáàõ êîíòåêñòíîé ðåêëàìû, òàêèõ êàê "ßíäåêñ Äèðåêò", "Áåãóí", "Google Adwords". Ðàçìåùåíèå îáúÿâëåíèé â ýòèõ ñëóæáàõ ïîìîæåò âàì ìèíèìèçèðîâàòü ðàñõîäû ïî ðåêëàìå â Èíòåðíåòå, íî ïðè ýòîì ñîõðàíèòü åå ýôôåêòèâíîñòü.
Åñëè âû îãðàíè÷åíû â ñðåäñòâàõ è íå ìîæåòå ïîçâîëèòü ïîëíûé êîìïëåêñ îïòèìèçàöèè ñàéòà, òî âîñïîëüçóéòåñü ðåêëàìíûìè âîçìîæíîñòÿìè ïîèñêîâîé ñèñòåìû.
Ïðèñóòñòâèå ðåêëàìíîãî îáúÿâëåíèÿ íà ïåðâûõ ñòðàíèöàõ ðåçóëüòàòîâ ïîèñêîâûõ ñèñòåì ïîçâîëèò ïðèâëå÷ü âíèìàíèå ê âàøåìó ñàéòó ïîëüçîâàòåëÿ, ò.ê. ðåêëàìíîå îáúÿâëåíèå âèçóàëüíî "áðîñàåòñÿ â ãëàçà".
Íàøèìè ñïåöèàëèñòàìè ïðîâîäèòñÿ òùàòåëüíûé îòáîð ïîèñêîâûõ çàïðîñîâ, ïî êîòîðûì öåëåñîîáðàçíî ïîêàçàòü ðåêëàìíîå îáúÿâëåíèå è íà îñíîâå êîòîðûõ áóäåò ðàññ÷èòûâàòüñÿ ñòîèìîñòü êîíòåêñòíîé ðåêëàìû. Îñóùåñòâëÿåòñÿ ýòî ñ ïîìîùüþ ñòàòèñòè÷åñêèõ ñëóæá ßíäåêñà è Ðàìáëåðà. Ñïèñîê çàïðîñîâ ìû â îáÿçàòåëüíîì ïîðÿäêå ñîãëàñóåì ñ âàìè.
Äëÿ òîãî ÷òîáû íàèáîëåå ðàçóìíî ðàñïîðÿäèòüñÿ ðåêëàìíûì áþäæåòîì, ïðîâîäèòñÿ ìåäèà-ïëàíèðîâàíèå, ñ ïîìîùüþ êîòîðîãî ðàññ÷èòûâàåòñÿ ñòîèìîñòü êëþ÷åâûõ ñëîâ (èñõîäÿ èç ìàêñèìàëüíîé ñòàâêè ïîêàçà ýòîãî çàïðîñà è ñòàâêè ãàðàíòèðîâàííûõ ïîêàçîâ).
Òàê æå î÷åíü îòâåòñòâåííûé ýòàï ïîèñêîâîé ðåêëàìû - íàïèñàíèå ðåêëàìíîãî êîíòåíòà (ñîäåðæàíèÿ) äëÿ îáúÿâëåíèé ïîä ïîèñêîâûå çàïðîñû.
Âî âðåìÿ ðåêëàìíîé êàìïàíèè ïîñòîÿííî ïðîâîäèòñÿ àíàëèç è êîððåêòèðîâêà ðàáîòû: ïîäêëþ÷åíèå èëè îòêëþ÷åíèå ïîèñêîâûõ ôðàç, ïðîðàáîòêà òåêñòîâ ðåêëàìíûõ îáúÿâëåíèé, óâåëè÷åíèå èëè óìåíüøåíèå ñòàâêè ñ öåëüþ îïòèìèçàöèè öåíû êîíòåêñòíîé ðåêëàìû (âñå êîððåêòèðîâêè ñîãëàñóþòñÿ ñ çàêàç÷èêîì).
Ïîèñêîâàÿ ðåêëàìà ïîìîæåò âàì ïðèâëå÷ü öåëåâîãî êëèåíòà, ôèíàíñîâûå âëîæåíèÿ ïðè ýòîì áóäóò ìèíèìèçèðîâàíû è ýôôåêò îò íåå íàñòóïàåò áûñòðî, íî ÷òîáû äîáèòüñÿ äîëãîñðî÷íîãî ýôôåêòà, íåîáõîäèìà îïòèìèçàöèÿ äëÿ ïîèñêîâûõ ñèñòåì (SEO). Ñâÿçàíî ýòî ñ òåì, ÷òî îïðåäåëåííàÿ ÷àñòü ïîëüçîâàòåëåé ïîèñêîâûõ ìàøèí íå îáðàùàåò âíèìàíèÿ íà ðåêëàìíûå áëîêè.
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